PELATIHAN PEMASARAN PRODUK MELALUI DIGITAL CONTENT CREATOR BAGI UMKM DI KELURAHAN OESAPA

PELATIHAN PEMASARAN PRODUK MELALUI DIGITAL CONTENT CREATOR

Abstrak

Effort stands for Micro, Small and Medium Enterprises. In its implementation, Effort apply the principles of togetherness, a democratic economy, independence, balance of progress, sustainability, efficiency of justice, and national economic unity. In Indonesia, National Effort Day is celebrated every March 31. Effort are people's businesses that currently receive attention and privileges mandated by law, including business credit assistance with low interest, ease of business license requirements, business development assistance from government agencies, and several other facilities. Therefore, the community needs to be given training on how to create a website with the right concept and design and create website content that is in accordance with marketing targets so that Effort are able to build social media assets and create content marketing for websites and social media, for example by selling in various E-commerce such as tiktok shop by making interesting content and offering products at low prices added with purchase coupons so that consumers are more attractive to buy a product As with Product Marketing Training Through Digital Content Creator for Effort In Oesapa Village so that Effort actors understand how to market their products in order to be able to compete.